GO JOHNNIE!!! GO LEO BURNETT!
Brand: Johnnie Walker Red
Company: Diageo
Region: North America
Agency: Leo Burnett Co.
Year: 1997
Target: Gays
"This ad boldly takes a stand against a politically-charged phrase frequently used by anti-gay groups -- who call gay orientation a "lifestyle" and imply a sense of choice as a way of denying equal protection and civil rights."
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